Bold Goal

Humana’s Bold Goal bike icon

Humana’s Bold Goal – We strive to make the communities we serve 20 percent healthier by 2020 because we make it easy for people to achieve their best health – is an important part of our overall business strategy.

We believe that when people are empowered and enabled to make easier health choices, preventive care becomes part of their daily routine. Instead of spending more time inside the healthcare system, people spend time living longer, healthier and more fulfilling lives. Our Bold Goal strategy is a powerful statement that says we are committed to improving health, one person and one community at a time.

Since announcing our Bold Goal, Humana has worked with physicians, nonprofit organizations, and business and government leaders to co-create solutions that address some of today’s most complex health problems at a local level. We know that most of what makes us healthy and keeps us healthy happens outside of a clinical setting. This is why we are focused on social determinants of health, such as food insecurity, loneliness and social isolation. These barriers to good health have a significant impact on Healthy Days, our chosen health measure created by the U.S. Centers for Disease Control and Prevention (CDC) to assess the number of mentally and physically unhealthy days a person has over a 30-day period.

For Humana associates, our Bold Goal target date is even sooner – the end of 2017 – and we are seeing our associates’ health improve in a number of areas, including Healthy Days. Associates are reporting fewer unhealthy days, down from 6.1 unhealthy days in 2012 to 5.2 in 2016, which puts them on course to achieve the 2017 goal of 4.9 unhealthy days per month. As those unhealthy days decline, there are gains in both physical and mental health. Of the 5.2 unhealthy days each month, 3.2 are mentally unhealthy and 2.0 are physically unhealthy.

Humana offers experiences that help associates fight back against the challenges of healthier days – lifestyle change assistance, onsite fitness center access in some locations, volunteerism support, and our 100 Day Dash, during which teams of associates are encouraged to take more steps throughout the day, are all examples.

Humana helps associates fight back against sedentary lifestyles by offering health and well-being courses, providing on-site fitness center access in some locations, supporting volunteerism and encouraging teams of associates to take more steps throughout the day through programs such as our 100 Day Dash.


Bold goal unhealthy days graphic


In San Antonio, our first and most engaged Bold Goal community, we saw a nine percent improvement in Healthy Days from 2015 to 2016. Through partnership, collaboration and commitment to our Bold Goal, we believe we can reduce medical costs and improve health outcomes, ultimately giving communities and our members more Healthy Days.

To learn more about what’s happening in our Bold Goal communities, please visit

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Helping to combat food insecurity

Every day, Humana associates work alongside the communities we serve to help them become healthier. One way of helping our communities is to combat food insecurity, which is a struggle for one in eight Americans. Far too often, people are uncertain about where their next meal will come from and when. As part of our commitment to the Bold Goal, Humana associates have launched a number of efforts to contribute to food security. Here is one of many examples:

Arizona Pride

In early 2016, Humana’s Pride Network Resource Group (NRG) members in Arizona hosted a food drive during which they collected more than 2,400 pounds. of non-perishable food for the St. Vincent de Paul food bank. The Society of St. Vincent de Paul is a nonprofit organization dedicated to serving the poor. They have the largest industrial kitchen in the Southwest, along with five charitable dining rooms, and they are able to serve more than 1.2 million meals to hungry families and individuals each year with the help of organizations like Humana.

“For the past two years the Arizona Community Council has teamed up with an organization to donate to and volunteer their time during the holiday season,” explained Arizona Pride NRG Ambassador Zoilabella Calo. “This year we teamed up with the Pride NRG to host a food drive for St. Vincent de Paul’s food bank. The results were better than I could have imagined.” The partnership with St. Vincent de Paul helps Humana reach our goal of helping our communities be 20 percent healthier by 2020.

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